• hospital annual report publication
  • hospital annual report publication

OBGYN Department at Beth Israel Deaconess Hospital

With very little time remaining on the clock I got a call to design the OBGYN department's annual at Beth Israel. Within 30 days the entire book was designed, laid out and brought to press with an additional two dozen, hand-made, hi-fidelity mock-ups built for senior staff. All on budget. This, the first year we made the annual, we were instructed to make the book ooze "Harvard". As the BIDMC is affiliated with Harvard and its medical school. As such, we specified a heavy fluted burgundy uncoated stock with a special emboss and gold foil stamping. Special end-papers were also on the print menu. Even under the tight deadline we scheduled photoshoots throughout the hospital. The prior layout had been landscape - so we made good use of that in the second year employing a widelux film camera that produced amazing panoramic images with its rotating lens. Shots of the Harvard Medical School grounds and the main nursing station were just some of the subjects. In the second year we also pushed the production level of the annual to include full color images. All previous years the annual had been strictly a 2-color affair. With a 6-color press run the annual really became an important document at the BIDMC, OBGYN division.


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