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Client: Dragon Systems. Dragon Systems sells a line of speech recognition software that is number one in sales and quality. Despite competition from larger companies with deeper pockets. The main problem their previous packaging faced was how to differentiate between the different levels the product came in. Preferred, Standard, Essentials etc. I created a color coded system featuring a personality that represented that market segment as well as a tagline clearly stating the best purpose for the product. We also gave them a stronger look that would help their products pop in retail, online and catalog environments. My package design was used worldwide including China and Japan. © 2006 Pickett Design, all rights reserved.